Training Pelatihan

Marketing Analyst – PASTI JALAN

Marketing Analyst

Hotel Ibis, Yogyakarta | 13 – 15 April 2015 | Rp 5.900.000,- per peserta
Hotel Ibis, Yogyakarta | 20 – 22 April 2015 | Rp 5.900.000,- per peserta
Hotel Ibis, Yogyakarta | 27 – 29 April 2015 | Rp 5.900.000,- per peserta – PASTI JALAN
Hotel Ibis, Yogyakarta | 04 – 06 Mei 2015 | Rp 5.900.000,- per peserta
Hotel Ibis, Yogyakarta | 11 – 13 Mei 2015 | Rp 5.900.000,- per peserta

Jadwal Training 2015 Selanjutnya …

 

 

Background Training Marketing Analyst

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

Objectives Training Certified Marketing Analyst

By the end of the course the Business Analyst will be able to:

  1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
  2. Learn how to recognize situations that require market research
  3. Gain an understanding of the research designs that could be used to address specific business issues
  4. Broaden Participants understanding of critical research techniques and good research practices
  5. Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Contents Training Marketing Analyst

  1. Module 1 – Perspectives on Strategy
  2. Module 2 – Consumer Behavior
  3. Module 3 – Consumer and Market Analysis
  4. Module 4 – Strategizing- planning and processes
  5. Module 5 – The Basic of Market Research
  6. Module 6 – Designing a Research Project: The Tools of Market Research
  7. Module 7 – Cases

Methods Training Certified Marketing Analyst

  • Presentation
  • Discussion
  • Case Study


TIME AND VENUE Training Certified Marketing Analyst

  • Hotel Ibis Malioboro ,Yogjakarta
  • 13-15 April 2015
  • 20-22 April 2015
  • 27-29 April 2015
  • 4-6 Mei 2015
  • 11-13 Mei 2015
  • 18-20 Mei 2015
  • 25-27 Mei 2015
  • 3-5 Juni 2015
  • 8-10 Juni 2015
  • 15-17 Juni 2015
  • 22-24 Juni 2015
  • 29 Juni – 1 Juli 2015
  • 6-8 Juli 2015
  • 13-15 Juli 2015
  • 27-29 Juli 2015
  • 3-5 Agustus 2015
  • 10-12 Agustus 2015
  • 18-20 Agustus 2015
  • 24-26 Agustus 2015
  • 31 Agustus – 2 September 2015
  • 7-9 September 2015
  • 14-16 September 2015
  • 21-23 September 2015
  • 28-30 September 2015
  • 5-7 Oktober 2015
  • 12 -13 Oktober 2015
  • 19-21 Oktober 2015
  • 26-28 Oktober 2015
  • 2-4 November 2015
  • 9-11 November 2015
  • 16-18 November 2015
  • 23-25 November 2015
  • 30 November – 2 Desember 2015
  • 7-9 Desember 2015
  • 14-16 Desember 2015
  • 21-23 Desember 2015
  • 28-30 desember 2015

Investment dan Facilities Training Marketing Analyst

  • Rp.5.900.000 (Non Residential)
  • Quota minimum 2 peserta
  • Fasilitas : Certificate,Training kits, USB,Lunch,Coffe Break, Souvenir
  • Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/Stasiun ke Hotel (berlaku bagi perusahaan yang mengirimkan minimal 3 peserta)

Lead Instructor Training Certified Marketing Analyst

Dr. Ir. Fauzi Hasan, MM, MBA

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